BRAND RETAINER · $3,000 / MONTH · APPLICATION ONLY
your fractional creative director.
THE RIGHT HAND.
I stay in the room so your brand keeps getting sharper, not slowly drifting back to “quick tweaks.” Strategy, creative direction and the campaigns that put it to work, every single month.
[ PHOTO — B&W. DAMIEN REACHING A HAND OUT TOWARD CAMERA, LIKE AN OFFER TO SHAKE ON IT. ]
figure salary.
01 — THE DRIFT
GREAT BRANDS DON'T STAYGREAT BY ACCIDENT.
Every week brings a new launch, a new landing page, a new “can you just quickly make a…” And without someone guarding the brand, it slowly drifts back into a pile of tweaks.
ask me how I know.
SIGNS YOUR BRAND IS DRIFTING
Every new asset looks a little different.
Different freelancer, different template, different vibe. (Your audience notices, even if you don't.)
You're the bottleneck on every creative decision.
Nothing ships without you, so half of it never ships.
Your strategy lives in a doc nobody opens.
The thinking was great. The follow-through, not so much.
02 — WHAT A MONTH LOOKS LIKE
A RHYTHM,NOT A SCRAMBLE.
same beat, every month.
STRATEGY SYNC
We review what's working, set the month's priorities, and decide what we're shipping.
CREATE
Campaigns, landing pages and creative direction for your content, built on-brand.
REVIEW + REFINE
You react, I sharpen. Your team gets direction instead of guesswork.
BRAND AUDIT
A monthly check on every touchpoint, plus the plan for next month.
03 — WHAT'S INCLUDED
EVERY MONTH, YOU GET:
- ✓Ongoing brand strategy + creative direction
- ✓Campaigns, launches + landing pages
- ✓A monthly brand audit
- ✓[X] strategy calls per month
- ✓[Async access — Slack / WhatsApp / email, confirm]
NOT INCLUDED
SO WE'RE CLEAR:
- ✕A full brand rebuild or new website (that's The Rebuild)
- ✕Paid ad spend
- ✕[Anything else — confirm]
04 — WHO QUALIFIES
LIMITED SPOTS.ON PURPOSE.
I only take [X] retainer clients per quarter, because staying in the room means actually being in the room.
foundation not there yet? start with The Rebuild →
[Retainer client quote — ideally about what changed once they had a creative director in their corner every month.]
05 — APPLY
APPLY FOR A SPOT.
Tell me where your brand is and where you want it to go. I read every application myself and reply within [X] business days.
honesty gets you further than polish here.