ABOUT · THE CONFESSION
hi. nice to finally meet you.
Designer since I could walk. Creative Brand Strategist by trade. Builder of brands that tell the truth about the people behind them.
[ PHOTO — WIDE B&W PORTRAIT, DAMIEN ON A BARBADOS BEACH OR ROOFTOP, BIG PERSONALITY, WIDE ]
01 — HOW IT STARTED
best worst day of my life.
I've been obsessed with design since I could walk. (Not an exaggeration.) But for years it was a passion, not a plan.
Then in 2015, I lost my job. No backup plan, no idea what came next. So I did the only thing that made sense: I went all in on remote work and taught myself everything I could.
My first full-time remote role was as a data researcher. I took small design jobs on Fiverr on the side, then bigger clients on Upwork, until I landed a long-term role as a designer. That turned into Creative Brand Strategist, managing brands like Giant Bicycles.
From there, I kept growing with brands like V Shred, T-fal Heatmaster and Pedigree. And I kept noticing the same thing.
02 — THE LONG WAY ROUND
no shortcuts. just reps.
Found remote work. Dove in head first.
My first full-time remote role.
Small design gigs, then bigger clients. Top 1%.
Creative Brand Strategist, managing brands like Giant Bicycles.
V Shred, T-fal Heatmaster, Pedigree and more.
The C.O.R.E. System™, built for B2B service brands.
Found remote work. Dove in head first.
My first full-time remote role.
Small design gigs, then bigger clients. Top 1%.
Creative Brand Strategist, managing brands like Giant Bicycles.
V Shred, T-fal Heatmaster, Pedigree and more.
The C.O.R.E. System™, built for B2B service brands.
BRANDS I'VE WORKED ON ALONG THE WAY
03 — WHY BRANDOS EXISTS
It didn't matter what industry they came from or how talented they were. Almost every client walked in with the same three problems.
Great work, invisible to the people who need it.
Undercharging, over-delivering, always explaining the price.
Chasing clients instead of being the one they chase.
So I built one system to fix all three: the BrandOS C.O.R.E. System™. Credibility, Offer, Reach, Evidence. In that order, every time.
SEE HOW IT WORKS→04 — WHAT I BELIEVE
fight me. (politely.)
A pretty logo on a broken strategy is lipstick on a skeleton. Strategy first. Always.
Your brand will always expose what you actually believe. So make sure it's telling the truth.
Most strategists start with the target audience. I start with you. Every great brand is a mirror of the person who built it, so that's where we dig first.
05 — OFF THE RECORD
the human part.
[ B&W FAMILY / TRAVEL PHOTO ]
We sold everything and traveled the world as a family for 3 years.
[ B&W BARBADOS PHOTO ]
I'm from the tiny island of Barbados. (And yes, I went to school with Rihanna.)
[ B&W METAL BAND / HEADPHONES PHOTO ]
I'm a metalhead, even though I don't look it. I love music as much as I love branding.
[ B&W SKETCHBOOK / DOODLING PHOTO ]
My idea of downtime? Dreaming up new brands just for fun.
YEARS IN DESIGN
BRANDS BUILT
ON UPWORK · EXPERT-VETTED
SOCIAL THAT SELLS 2026
that's my story. now let's work on yours.
One honest hour about your brand, your offer and where you're headed.